Decades ago, during the height of the low fat diet craze, the Subway sandwich chain proliferated across the nation in short order. Buoyed by powerful marketing messages — one customer, “Jared,” claimed that he lost hundreds of pounds eating nothing but Subway sandwiches — the restaurant soon became an American institution, competing with fast food giants such as McDonalds, Burger King, and Wendy’s.
However, the last few years have delivered serious bad news for the sandwich maker.
Earlier this year, evidence emerged that Subway had been using a “yoga mat” chemical in its bread. This revelation grossed out thousands of consumers and forced Subway to fight a tough PR battle. Meanwhile, many new books and studies have emerged, suggesting that refined flour and bread (Subway’s main ingredients) may be responsible for diverse ills, including diabetes, obesity, heart disease and even Alzheimer’s.